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Checklist: Questions to Ask Before Starting a Content Writing Project

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  Remember the time when you went back and forth with the client on a content writing project? Remember the anxiety? Remember the stress? Well, in retrospect, do you wish you had done anything different? More often than not, content writers often say that asking more questions helps. Questions drive alignment, identify points of friction and give you guard-rails alongside which you operate. Of course, you shouldn’t hit the client with a 100-question questionnaire right away, what you could do is identify which of the following are the must-asks for your project. Or you could also do a progressive build up. Asking questions at every interaction, and using it to shape up your content marketing project. In that way, you will receive all the information that you need, without overloading the client with too many questions right at the start of the engagement. So what are those list of questions that you should ask? 1. Are there any brand / company guidelines? Every organization has its own
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Building a successful app user acquisition strategy

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Hello, User acquisition is the holy grail of app marketing - no, scratch that, all marketing . Yes, acquiring and keeping profitable customers is the central, most important marketing activity. So, you’ve built an app, and it’s all hunky dory, but how do you get users? How do you get them to install your app? How do you get the word out that “Hey, my app exists and it is great! Install it, now”. Here’s how: Landing page A stellar landing page is the most important user acquisition strategy. It is the focal point where the results / outcomes of every single marketing activity will converge. Treat your landing page as the central hub to which every single activity feeds in and feeds from. Think of this as: The page where users will be directed to from paid ads. Your email campaigns will direct users to this page. Any PR/ publicity efforts will lead the users to this section. So what all should a good landing page have? Information about you
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Changemakers of India: Divanshu Kumar

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Hello everyone, In continuation with the series on Changemakers of India, we bring our very first interaction with the young social entrepreneur, Divanshu Kumar. He is the founder of the  non-profit ed-tech startup Involve Learning Solutions Foundation. Let's hear from Divanshu how education can be an instrument of social change and applaud this young social entrepreneur. Please tell us something about yourself and your entrepreneurial journey. I am Divanshu Kumar, a 2019 graduate from the department of Mechanical Engineering student at IIT-Madras. I come from Gaya, Bihar where I did most of my schooling. I run a non-profit ed-tech startup Involve Learning Solutions Foundation where we are preparing students for the needs of tomorrow.  Honestly, I consider myself as an accidental entrepreneur, because my inclination wasn't really on starting my company, but towards solving complex social problems which affected human potential. And while I was playing with the Idea of Involve,
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The Changemakers of India Series

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Hey folks, Happy to announce that I am running a series on my blog on Changemakers of India - tracking and acknowledging entrepreneurs who are working in the social enterprise sectors / sectors like healthcare, education, rights, environment, legal reform, fitness, sustainability - & the like.  Do you know someone who works in these sectors? Nominate someone today in the comments section below- someone whose story deserves to be told! The first post is coming up soon! Be safe, stay at home!
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Designing a pre-launch app marketing strategy

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So, you are nearly done with the development work on your app (is that ever possible ?) - but yes, nearly done. You are gearing up for promoting your app. And between that and when the installations commence, you will spend countless nights on a caffeine driven binge, testing, waiting, testing and waiting again. For your app to have the magical install numbers. But wait, before you hit the promotions phase with a bang, there is a phase in between which you absolutely cannot skip. Actually, this should get done at the pre-development phase itself. At this time, you should refine what you put together then. But in case you haven't, let's revisit the pre-app launch activities that you must absolutely do. 1. Goals: Your app’s ikigai Let’s begin with your app’s ikigai. So you developed an app - great. But why should anyone care about your app? What does your app do? How big of a problem does it solve? For how many people and at what scale? What does y
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What is mobile app marketing?

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Think of the last time you checked your mobile today - chances are quite high that an app figured in your browsing experience. Whether it was an entertainment app, or a productivity app or a services app, apps are ubiquitous and part of our day to day life experience. The mobile application market globally has exploded - from a valuation of $107 billion in 2018 it is expected to touch $407 billion by 2026 . You can imagine - it is easy for a newbie app to be lost in this market. So, in case you have recently developed an app and are looking to promote it, or you are thinking of promoting your already existing app, this article is for you. App marketing refers to the broad umbrella of activities that are focused on app promotion, engagement and retention of users who have already downloaded your app. It comprises a series of activities mapped over the entire user lifecycle while they are engaging with your app. Difference between mobile app mar
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Location: Noida, Uttar Pradesh, India
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Mobile App Marketing

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Hello, In the coming week, we are going to cover mobile app marketing in detail. Following are the topics which we will cover: Post #1: What is mobile app marketing? Post #2: App marketing: user acquisition Post #3: App marketing: activation Post #4: App marketing: promotion Post #5: App marketing: retention Post #6: App marketing: metrics Post #7: App marketing: mobile app analytics In case you feel any other topic needs to be covered in this area, do let me know through the comments section below.
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