Digital Marketing made easy

Just came across this interesting report published by "IDC Predictions 2013: Competing on the 3rd Platform". Multiple interpretations of the report have hailed  Mobility, Cloud, Big Data and Social Media as the four big trends of 2013. Image credit:  http://www.idc.com/research/Predictions13/index.jsp Key Takeaways: Mobile devices: Sales of smart mobile devices (SMDs) — smartphones and  tablets — will grow by 20%, and drive 57% of all IT  market growth.  Tablet surge driven by minis: Mini tablets (< 8 in. screens) will account for as  much as 60% of unit shipments — a remarkable leap from just 33% in 2012. Rise of "industry platform as a service (PaaS)": The number of industry-focused  public cloud services platforms — less than 100 in 2012 — will increase  tenfold by 2016, while "horizontal" PaaS will become more commoditized.  Big Data — from search to discovery and prediction: Big Data M&A will  cluster in visual discovery, pred

Surprise, this one! A study jointly conducted by the Georgia Institute of Technology and International Telecommunication Union highlights that only 30% of the people aged 15-24 have spent at least five years actively using the internet---that is, being digital natives. The report further points out a paradox about the concept of digital natives, which is, the gap between the millenials and other generational cohorts is much less pronounced in the developed nations and is much more significant in low-income countries in Asia and Africa. Source:  http://bit.ly/1amolDi

Key Takeaways from the India Digital Future in Focus 2013: ComScore Report 1. India― The World’s Third Largest Internet Population Internet audience grew by 17.6 mn users since March 2012, a YOY increase of 31%. Also useful will be to view the Mary Meeker KPCB Internet Trends 2013 slide deck for Global Internet Users, viewed here (http://slidesha.re/1hih4an) 2. The demographic dividend continues in digital-o-sphere; India’s Online Population Skews Significantly Younger Than Other BRIC Countries , 39% of the population in the age group 25-34.  3. This one was a surprise, the fastest growing web categories in India being apparel, comparison shopping, blogs , and financial information , with blogs showing phenomenal growth, adding 11.6 mn new users and growing @48% 4. No surprises here―top web properties are Google (69K), Facebook (59K), Yahoo sites (38K), figures indicate unique visitors, with Google leading the way in minutes spent per visitor too! 5. Some interes