Digital Marketing made easy

Agree with the usual suspects: content marketing, data management platforms, location based radius marketing, social ROI, however, sceptical about big data.

5 Things the UK Has Given the Global Ad Industry :  Just came across this article on LinkedIn ( http://linkd.in/1dJUzz8), and talks about the UK's contribution to the Global Ad Industry. Thought it is a good read, but it set me thinking about the advertising concepts that changed the world? What do think has been the top five advertising concepts ever? Whose moonshots today rule the advertising world?

So, you write a blog, create content? Have you ever been diagnosed with writer’s block? Probably, one in a zillion chance, that you’d say no. Then how do you as a content curator rid yourself of this affliction?                                         Image credit: MarketingProfs,  http://slidesha.re/1lwoz4c In my state of acute writing fatigue, I did some research around ways to combat this condition and here I present my (limited) experience. I ideate around the following areas: What would be of interest to my target reader/reader profile? Reports/Studies : Has any recent industry study/report published any significant/impactful findings that might be pertinent to your industry? Do you have an opinion/insight/recommendation to offer? Events/conferences : Are there any events that I have attended/are upcoming, which might interest readers? Can I provide some insights to others? Customers : What are your customers interested in? Are there any custo

LinkedIn does content marketing like no one else; and I am struggling to keep up! Image credit: LinkedIn,  http://www.slideshare.net/LImarketingsolutions/dynamic-duoebook2 But as I write two blogs, I do understand the challenges of having to constantly come up with relevant, compelling content, continuously. I constantly search & sieve topics of interest in the digital marketing space, and then after an initial research, I identify topics which might intrigue fellow marketers. By the time I accomplish developing content of interest in that area; it has sometimes already moved on from the radar of relevant eyeballs! I came across an interesting concept, the content marketing score, developed by LinkedIn. The Content Marketing Score is a recommendation engine that quantifies your impact by measuring your audience's engagement with your content, benchmarking versus your peer set, and providing recommendations on how to improve. Great concept! Read more at  http://www.