Moonshots That Changed The Advertising World

5 Things the UK Has Given the Global Ad Industry: Just came across this article on LinkedIn (http://linkd.in/1dJUzz8), and talks about the UK's contribution to the Global Ad Industry. Thought it is a good read, but it set me thinking about the advertising concepts that changed the world? What do think has been the top five advertising concepts ever? Whose moonshots today rule the advertising world?

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