Digital Marketing made easy

Hey there - here is a YouTube video that I developed explaining what are keywords. This is the supporting video post for the original blog post on this topic [see here ].

Image source: https://goo.gl/ZfJgBA As you are sweating over to create the most comprehensive and unique content, one small thing tucked away in your content could be undermining all your hard work. Call-to-action Oh yes, I know it - its the sign up here button. Hey, I've got it sorted. No - its not just that.  So what is a call to action? As outlined in this article on OptInmonster.com , a call to action is a word, phrase, or sentence that encourages the reader to take a specific action . Says this article on AdEspresso , there are two main purposes of a call to action: to tell someone what they should do and give them the motivation to do so. Call-to-action are the lifeblood of any campaign. Used correctly, they can act as the final push towards your goal conversion [free trial users, e-book downloads, form sign ups and so on]. Not used well, well, they will always choke the most beautifully designed campaigns. Think of call-to-action

Hello everyone - Today we will be talking about long-tail keywords.  In our last post , I talked about keywords and today, we will be discussing about long tail keywords. This is the fourth post in this series on search engine optimization, and you can find the previous posts by clicking here .  Long-tail keywords are longer and more specific keyword phrases that visitors are more likely to use when they’re closer to a point-of-purchase . Let’s take an example ─ to be ranked in the first page for a keyword like shoes is a long–sell. There is simply too much competition and clutter. It’s better to highlight your niche and your USPs through the use of long tail keywords and go for keywords like “ handcrafted faux leather shoes for women ” – more specific, more you.  Now why are they called long tail?  The concept of long tail  has arisen from a concept in statistics - a long tail of some distributions of numbers is the portion of the distribution havi