Digital Marketing made easy

Can Click to Call be critical to conversions? Google commissioned a study to understand consumer attitudes about click to call within organic and paid mobile search results.  The results showed that 70% of mobile searchers use click to call and that calls are an important channel for consumers.  Key Findings Click to call is one of the most used features on  the mobile Search Engine Result Page (SERP) The study indicated that 70% of mobile searchers have used click to call  to connect with a business directly from the SERP . The ability to call is vital to create & maintain  a strong brand image 47% of mobile searchers say that if a business  does not list a phone number associated with  their search results, they will be more likely to  explore other brands. Click to call is an important tool  in mobile search ad campaigns Adding a phone number to mobile  search ads results in an average click  through rate increase of 8%. Read more about the leading motivations fo

A recent study, jointly conducted by Google & Nielsen, to understand mobile consumers’ shopping habits highlights five key findings:  More consumers are spending time researching on their smartphones (15+ hours a week) The research gateway is a search engine (vs a mobile site or app) Proximity is key (69% expect businesses to be within five miles of their location), location based services, anyone? Immediacy is critical (more than half want to purchase within the hour) and mobile influences their purchase decisions (93% go on to buy).  The full report can be read at http://bit.ly/18cZHmY.