How Not to Go Mad in 45 Days: Event Marketing Perspective
For those of you wondering where was I, (and I do hope this is the case), I was in the midst of organizing an event -- which happens in 3 months time now. As every marketer knows, event marketing is the ultimate acid test of any marketer. You've got to generate PR (and yes, news hour worthy PR, no less), invite delegates (and get them to confirm), generate promotion and word-of-mouth, conduct massive social media marketing activities, ensure that the event format is robust and fault-free, secure partnerships, alliances, sponsorships -- no wonder I was missing for 2 months! However, loads of lessons and insights-- and how-to-s, will be back with a post on event marketing soon. In the meantime, this image pretty much captures my state over the past few months!
