The SoDA Report: Digital Marketing Outlook, 2014
The SODA Report: Digital Marketing Outlook, 2014 Image credit: http://slidesha.re/1gBvGRZ The Digital Marketing Outlook (DMO) report 2014 is one of the most widely awaited reports in the digital ecosystem (For 2013 as a whole, The SoDA Report clocked in over 250,000 readers). This year's report questions/explores the gaps in the client-agency relationships in areas such as client expectations vs agency deliverables, level of digital sophistication, talent management. What clients want in their agency relationships is pretty clear--marketing creativity, product/service innovation and expertise in managing trends/opportunities. Key Insights: An increasing number of clients are working with small rosters of highly specialized digital shops. Full-service agencies and digital shops are investing in innovation efforts like never before. Marketers and agencies disagree on level of digital marketing sophistication on client side. Learning Curve on Client Side is Fl