How to Build a B2B Lead Generation Program
Image source: https://pixabay.com Leads – that elusive, ephemeral term – you can never, ever have enough of them. Consistently nurturing and converting leads is the lifeblood of any organization. This activity affects almost all business metrics and signifies the financial health of the organization. So, how to start? Where to begin? What to prioritize? Before we do a deep dive into some of the lead generation strategies, lets do a What / How / Where. Who? The first step is building an ideal buyer persona. Who buys your product? For what use? How much of the product would he buy? Is the product an indispensable part of his workflow (lucky you!). In short, you need to know everything short of the DNA profile [or perhaps the marketing DNA equivalent] of the prospect. Read more about what buyer personas are and how to create them in this Hubspot article by Pamela Vaughan here . How? Now we move on to the consumption habits of th