The Mobile Path to Purchase: Google & Nielsen Report

A recent study, jointly conducted by Google & Nielsen, to understand mobile consumers’ shopping habits highlights five key findings: 
  • More consumers are spending time researching on their smartphones (15+ hours a week)
  • The research gateway is a search engine (vs a mobile site or app)
  • Proximity is key (69% expect businesses to be within five miles of their location), location based services, anyone?
  • Immediacy is critical (more than half want to purchase within the hour) and mobile influences their purchase decisions (93% go on to buy). 
The full report can be read at http://bit.ly/18cZHmY.

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