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Why Content Really Isn't King And What Actually Is from Ross Simmonds

Have Consumers Embraced #AmazonCart? The ultimate consumerization of shoppers is here! Sometime back, Amazon introduced #AmazonCart, a feature that let users add items to their shopping cart straight from Twitter. This is enabled after after users synced their Twitter account to Amazon, after which a reply to any tweet that includes an Amazon link/product tweet with the hashtag "#AmazonCart" (in the US or "#AmazonBasket" in the UK) automatically adds the product to the users' cart on Amazon's website. The integration with Twitter serves as a bookmarking service, with the items remaining in the cart until the user checks out. The value that is being derived is that Twitter offers a great discoverability environment for customers, especially for product recommendations from experts, brands and friends. And it is exactly this demographic that is being pursued. But is this feature being embraced by customers? Amazon's Twitter integration feature ...