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Showing posts from May, 2016

Customer Service: Nirvana or Necrosis?

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Hello, and that after an incredibly straight jacketed last article (I realized it later – was that me?!). Image source: http://goo.gl/Ck1P4B Today, we discuss about that component of the organizational value chain that is incredibly critical – and that can single handedly impact the end users’ perception and experience, and that can affect the profitability, credibility and the sustainability of any customer conscious organization in the long run – Customer Service. Suppose you buy a product off an internet portal, the said product doesn’t work as intended, you call up customer service. Now right there that is one function that can straight-away transform your customer experience. Post your conversation, you can leave feeling elated, dejected or angry, depending on how serious is the customer ethic within the organization. Sometimes, even with a good customer service team, you can be left feeling disappointed – but then, there are marks for trying. Even with a gr...