Digital Marketing made easy

Hello everyone, I am going to begin posting a short series on Search Engine Optimization. This series is meant for beginners - marketing professionals or folks from other industries looking to transition to a marketing role - or anyone who has an interest in SEO. Stay tuned, posts to follow!

Image source: pixabay.com And it lived happily ever after. Thus ends the journey of a well-crafted piece of content. Not quite. As marketers, we already struggle with multiple demands on our time. And creating content needs time and efforts. A well-researched and written article could take a week [or more / less]. Not to mention distributing that content on an array of ever-multiplying channels. Phew! Repurposing your content optimizes your content marketing efforts. So what is content repurposing? It’s a technique that maximizes your content marketing efforts by repackaging your content into as many formats across as many channels as possible. Why should you think of repurposing your content? Not all readers are equal – and neither are their content consumption habits. So repurposing your content helps you in reaching out to as wide an audience as possible. Exposure : Your buyer personas may not be uniform in their preference for ...

Some images from a workshop on Search Engine Optimization organized in a business school 

Delighted to be invited as a speaker in a Digital Marketing Workshop for business management students. Wonderful to see young minds at work!