Digital Marketing made easy

Have you always wanted to learn / start influencer marketing?  Influencer marketing focuses on transmitting your brand message to an audience segment that follows a key leader. Upon aligning your brand w ith an influencer, you are positioning  your product or service for display to his or her already-established large network of individuals who trust what that influencer has to say. Influencer marketing can help amplify your brand visibility, generate awareness in an attention strapped economy, give you access to a niche but potential buying audience. This post is for those brand marketers who have just embraced influencer marketing - and want to learn more to kick-start their influencer marketing program. We are not talking about celebrity endorsers, just influencers at present [What is the difference between mega, macro and micro-influencers - read here ] Some things that you need to bear in mind while commencing your influencer marketing journey are...

To say that it was overwhelming, would not be a long shot. Gary is, by his own admission, unusual. I did watch many of his YouTube videos and came across some of his work prior to picking up Crushing It - the follow up to his 2009 book Crush It . First few pages in, and wham - Is this guy mildly narcissistic? Yes. Was what he saying making sense? Oh yes - and after some time, narcissism didn't seem to matter. For what he said, resonated loud and clear. Clear actionable strategies on how to build your business and influence online - acceptable even with the ever present dose of self-promotion. Having read countless books on social media, you'd think that hey, this is more of the same stuff, perhaps bottled differently. But this book is, thankfully, a lot more. Filled with his unique perspectives on social media, brand building, entrepreneurship and life, it is as much of a live-wire as Gary himself is on stage.  I can almost hear his exhortations as ...

This is for every early-stage marketer out there. Why do certain ideas and products get more traction than others? Why are some stories and concepts more popular than others in the same genre? If you are a marketer and this is what keeps you awake at night, you might just want to grab a copy. As marketers, as we struggle to make things "go viral" - there is very little in terms of formal education that can help you navigate this once you are immersed in a full time marketing role. Marketing agencies might not be able to help either - especially if you are a smaller company without the budgets to create a big-bang campaign. This is an area that essentially can't be back-engineered - or so I thought, till I read Contagious . B erger, a professor of marketing at the Wharton School at the University of Pennsylvania, deconstructs some of the mystique surrounding this concept through a framework called as STEPPS. The  "Six Principles of Contag...

Lovely being a speaker at the Social Media & Implications for Intellectual Property Rights conference organized by Society for Social Development and People’s Action #SocialMedia #Marketing #SocialMedia #MarketingSpeaker