Five things to know before you hire an SEO agency
Okay - your website is up, looking clean and inviting [to you], and you wait for customers to beat a path to your door [err, website]. But it doesn't happen. Nada . What to do? You go scrambling for a SEO agency. You hear pitches, sit through countless presentations, choose one, get the contractual documentation closed, and complete the knowledge transfer. Then you wait - for your website to get ranked on page #1 of SERPs. Then you wait - some more. Finally, you commence an analysis: Why is your website not ranked yet on page 1? What more do you need to do? Secretly goes in your mind "How do I now explain this to the CMO / CEO / Leadership"? All of this, amongst mounting budgetary pressures, and explanations to the CX suite about the RoI on your SEO investment. Only if we knew! Let's quickly check out some to-dos that can assist you before you sign on the dotted line with an agency. Having burnt my fingers myself once,...