Digital Marketing made easy

Having read & reviewed Crushing It and the Thank You Economy , here comes the book review of Jab Jab Jab Right Hook - another book authored by Gary Vaynerchuk. Being a marketer, you'd think that you are totally clued into content marketing and what new possibly could the book throw at you that you didn't know? But that's where I was wrong - even though social media has erupted in a grandiose fashion since Gary authored the book, there were still many, many things that I did learn from the book. The most important of which were context and adaptability. What works on Twitter, won't work on Instagram, and what works on Insta may not work on Facebook [Yeah, I know, I know, that we all know that, but trust me, you need to read those specific chapters to understand how organically this is explained in the book] The book begins with how social blends into digital, what makes a great story, and showcases examples from various social media accounts...

In case you are a marketer, you know the drill. Understand the target audience, jump through hoops, produce content [that’s the easy part] and then sit back, in anticipation. When is it going to go “viral”? Why are the views so less? Addressing questions such as these and explaining the dynamics of video marketing to folks who don’t work in this area and trying to make them understand the mechanics is sometimes more challenging than the actual video marketing itself. This is why I feel this book needs to be read by a wider audience, to make them more appreciative of what truly goes behind the scenes of “viral" content. Authored by Aashish Chopra [whom I have been following for quite some time on LinkedIn], the book is a veritable storehouse of practical tips. What I really liked about the book was its refreshing take on marketing: plain talk, no fancy jargon and easily comprehensible techniques. I found myself nodding my head in response to some key chall...