Digital Marketing made easy

Hello, User acquisition is the holy grail of app marketing - no, scratch that, all marketing . Yes, acquiring and keeping profitable customers is the central, most important marketing activity. So, you’ve built an app, and it’s all hunky dory, but how do you get users? How do you get them to install your app? How do you get the word out that “Hey, my app exists and it is great! Install it, now”. Here’s how: Landing page A stellar landing page is the most important user acquisition strategy. It is the focal point where the results / outcomes of every single marketing activity will converge. Treat your landing page as the central hub to which every single activity feeds in and feeds from. Think of this as: The page where users will be directed to from paid ads. Your email campaigns will direct users to this page. Any PR/ publicity efforts will lead the users to this section. So what all should a good landing page have? Information about you...

Hello everyone, In continuation with the series on Changemakers of India, we bring our very first interaction with the young social entrepreneur, Divanshu Kumar. He is the founder of the  non-profit ed-tech startup Involve Learning Solutions Foundation. Let's hear from Divanshu how education can be an instrument of social change and applaud this young social entrepreneur. Please tell us something about yourself and your entrepreneurial journey. I am Divanshu Kumar, a 2019 graduate from the department of Mechanical Engineering student at IIT-Madras. I come from Gaya, Bihar where I did most of my schooling. I run a non-profit ed-tech startup Involve Learning Solutions Foundation where we are preparing students for the needs of tomorrow.  Honestly, I consider myself as an accidental entrepreneur, because my inclination wasn't really on starting my company, but towards solving complex social problems which affected human potential. And while I was playing with the Idea ...

Hey folks, Happy to announce that I am running a series on my blog on Changemakers of India - tracking and acknowledging entrepreneurs who are working in the social enterprise sectors / sectors like healthcare, education, rights, environment, legal reform, fitness, sustainability - & the like.  Do you know someone who works in these sectors? Nominate someone today in the comments section below- someone whose story deserves to be told! The first post is coming up soon! Be safe, stay at home!

So, you are nearly done with the development work on your app (is that ever possible ?) - but yes, nearly done. You are gearing up for promoting your app. And between that and when the installations commence, you will spend countless nights on a caffeine driven binge, testing, waiting, testing and waiting again. For your app to have the magical install numbers. But wait, before you hit the promotions phase with a bang, there is a phase in between which you absolutely cannot skip. Actually, this should get done at the pre-development phase itself. At this time, you should refine what you put together then. But in case you haven't, let's revisit the pre-app launch activities that you must absolutely do. 1. Goals: Your app’s ikigai Let’s begin with your app’s ikigai. So you developed an app - great. But why should anyone care about your app? What does your app do? How big of a problem does it solve? For how many people and at what scale? What does y...