Click to Call: Critical to Conversion?
Can Click to Call be critical to conversions? Google commissioned a study to understand consumer attitudes about click to call within organic and paid mobile search results. The results showed that 70% of mobile searchers use click to call and that calls are an important channel for consumers. Key Findings Click to call is one of the most used features on the mobile Search Engine Result Page (SERP) The study indicated that 70% of mobile searchers have used click to call to connect with a business directly from the SERP . The ability to call is vital to create & maintain a strong brand image 47% of mobile searchers say that if a business does not list a phone number associated with their search results, they will be more likely to explore other brands. Click to call is an important tool in mobile search ad campaigns Adding a phone number to mobile search ads results in an average click through rate increa...