Digital Marketing made easy

Hey folks, Happy to announce that I am running a series on my blog on Changemakers of India - tracking and acknowledging entrepreneurs who are working in the social enterprise sectors / sectors like healthcare, education, rights, environment, legal reform, fitness, sustainability - & the like.  Do you know someone who works in these sectors? Nominate someone today in the comments section below- someone whose story deserves to be told! The first post is coming up soon! Be safe, stay at home!

For most of us folks in marketing, one of our New Year goals always seems to be to improve skill x. Now x can be social media marketing, SEO, or SEM or whatever your Kryptonite is at the moment. In case you have top-lined content writing as one of the skills that you'd like to master this year, read on. Here are some tips to help you become a better writer. 1. Writing every day Writing is a muscle that needs to be flexed every day. I have spoken (okay, written) about The Writing Commitment in one of my previous blog posts, How to write more blog posts in less time . Life and pretty much everything in it, boils down to process and efficiency. You cannot hope to improve your writing on the basis of a few sporadic writing sessions. You need to write enough to get into the phase where you can edit out stuff. For that, you need to have enough writing material in the first place. In the initial writing phases, both quality and quantity are importa...

Further in continuation to our series on content marketing, today we will have a look at some of the content marketing blunders committed inadvertently by marketers. Marketers are busy folks.  And over the past decade, they have been busy creating a monstrous amount of data. As cited in Forbes, 2.5 quintillion bytes of data is created each day - with over 90% of the data being generated in the last two years alone. This number is not totally incomprehensible - as marketers we are all aware - the sheer gazillionome of newsletters, brochures, social media content, advertising content, email content we create everyday are in some small way contributing to this massive tome of data. But how much of it is actually hitting the end-goal? How many newsletters are actually getting read, how many emails are being directed towards trash and how many advertisements are actually getting a second glance / view? Unlike other initiatives to prune overconsumption / c...

In my previous post on how to create content for your blog , I had mentioned a few tools which I think can come handy for every marketer out there. Creating impactful, value driven content every day is tough - especially if you are doing everything on your own and have no external help [read freelance designers, video editing friends]. To enable you to crate your blog content independently and quickly, we will go through a few tools that might make your everyday life a tad bit easier. Lets begin by identifying your everyday tasks. Designing images / infographics Writing content Posting content Sending emails To make your everyday tasks easier, here are a few cracking tools that you will get addicted to: 1. Design Canva For the longest time, I reached out to a friend for creating the graphics for my blog. However, I always yearned to be independent. I struggled with a few tools, didn’t like them. Combined with my zero graphic designing and illustratio...

If creating content for your blog literally feels like it is sucking the charm out of your life then you are not alone. This constant debate has plagued every marketer / blogger out there: What do I write about? Will my readers find this content interesting? Am I doing enough to create unique high quality content? All this can cause even seasoned bloggers to abandon the content-writing cause midway - but worry not - I have few strategies & tips and in no time, you will be posting great content on your blog, continuously. As a newbie blogger, my constant worry was “ What should I post about” leading to lots of frantic strategizing and brainstorming. Let's break things down a bit into bite-sized components here. You have 4 things you need to tackle while writing a blog post Headline Content: Outline + Type + Headings + body Images Call to action Let's begin with content: 1.1 Content: Outline Typically, I’d begin with a wo...