Digital Marketing made easy

Every marketer has a nightmare, of his email list growing smaller and smaller by unsubscribes, by becoming irrelevant, by becoming black-listed by end users. So what steps can you take to ensure that your list grows, legitimately and provides customers the value they need, and you, the reach you want? Every email address that you acquire as a marketer is a potential customer, and hence, that email address to you is future business currency . So how do you build that list? How do you ensure that this list is accurate, relevant and most importantly, monetizable? Image source:  http://bit.ly/Liqqd7 1. Opt-in marketing Rule of thumb: You are acquiring someone else’s data─and using it, and sending him emails about your value proposition. So always ask first, period. Opt in marketing, or permission based marketing ensures that every bit of user information collected is acquired post securing the user permission. That means no harvesting user information illegally (e

Personalisation --named as the year's top digital priority by B2B marketers (read the report here ), is hot on the marketing radar, but how many marketers prioritize personalisation-and importantly-what level of personalisation is being done (segmented targeting, 1:1, based on content, context, past behaviour?).  Marketers starting out on the personalisation journey can explore email. Email marketing provides rich prospects for personalization (moving prospects further down the funnel, fuelling goal conversions). Having done this, I feel that this is fairly easy to accomplish, track, target and measure. Image credit: http://bit.ly/1hp2nXT There are host of other areas ripe for personalization: website, social, mobile, in-store and web experiences.  But for now, we focus on email marketing personalization. Personalize by Name : Starting with the most obvious, that is, using the recipient's real name in the email. The lead intelligence software would provide marke