Digital Marketing made easy

In case you were on Planet Lost somewhere last week, you might have missed this, like I did. Twitter has launched Twitter Offers , enabling advertisers to create card-linked promotions and share them directly with Twitter users. Social platforms are under increasing pressure to create closely knit funnels leading to conversions and sales, and Offers appears to be a cool way to do it, but apparently not. Naysayers have written it off, if not completely----Users link their cards to Twitter and on clicking on online coupons, can automatically redeem them when the same credit card is used in the associated store. Did Twitter do something like this before? Oh yes, with Amazon, recorded on this blog by yours truly (Have Consumers Embraced #AmazonCart?, http://digitalmarketingconclave.blogspot.in/2014/08/amazon-cart.html). An omni-channel experience works well only when one thing is seamless---integration. You don't cause the customer to move beyond his core purchase experience. And O...