What is mobile app marketing?
Think of the last time you checked your mobile today - chances are quite high that an app figured in your browsing experience. Whether it was an entertainment app, or a productivity app or a services app, apps are ubiquitous and part of our day to day life experience. The mobile application market globally has exploded - from a valuation of $107 billion in 2018 it is expected to touch $407 billion by 2026 . You can imagine - it is easy for a newbie app to be lost in this market. So, in case you have recently developed an app and are looking to promote it, or you are thinking of promoting your already existing app, this article is for you. App marketing refers to the broad umbrella of activities that are focused on app promotion, engagement and retention of users who have already downloaded your app. It comprises a series of activities mapped over the entire user lifecycle while they are engaging with your app. Difference between mobile app mar