Digital Marketing made easy

Hello, User acquisition is the holy grail of app marketing - no, scratch that, all marketing . Yes, acquiring and keeping profitable customers is the central, most important marketing activity. So, you’ve built an app, and it’s all hunky dory, but how do you get users? How do you get them to install your app? How do you get the word out that “Hey, my app exists and it is great! Install it, now”. Here’s how: Landing page A stellar landing page is the most important user acquisition strategy. It is the focal point where the results / outcomes of every single marketing activity will converge. Treat your landing page as the central hub to which every single activity feeds in and feeds from. Think of this as: The page where users will be directed to from paid ads. Your email campaigns will direct users to this page. Any PR/ publicity efforts will lead the users to this section. So what all should a good landing page have? Information about you...

So, you are nearly done with the development work on your app (is that ever possible ?) - but yes, nearly done. You are gearing up for promoting your app. And between that and when the installations commence, you will spend countless nights on a caffeine driven binge, testing, waiting, testing and waiting again. For your app to have the magical install numbers. But wait, before you hit the promotions phase with a bang, there is a phase in between which you absolutely cannot skip. Actually, this should get done at the pre-development phase itself. At this time, you should refine what you put together then. But in case you haven't, let's revisit the pre-app launch activities that you must absolutely do. 1. Goals: Your app’s ikigai Let’s begin with your app’s ikigai. So you developed an app - great. But why should anyone care about your app? What does your app do? How big of a problem does it solve? For how many people and at what scale? What does y...

Think of the last time you checked your mobile today - chances are quite high that an app figured in your browsing experience. Whether it was an entertainment app, or a productivity app or a services app, apps are ubiquitous and part of our day to day life experience. The mobile application market globally has exploded - from a valuation of $107 billion in 2018 it is expected to touch $407 billion by 2026 . You can imagine - it is easy for a newbie app to be lost in this market. So, in case you have recently developed an app and are looking to promote it, or you are thinking of promoting your already existing app, this article is for you. App marketing refers to the broad umbrella of activities that are focused on app promotion, engagement and retention of users who have already downloaded your app. It comprises a series of activities mapped over the entire user lifecycle while they are engaging with your app. Difference between mobile app mar...