Digital Marketing made easy

Imagine a sailor in the olden days - would he set sail without his compass and map? Not Vasco da Gama - no Not James Cook - definitely no. Jack Sparrow - maybe . Your blog is a voyage too, helping people learn, acquire skills and knowledge and in the interim, helping you learn (and perhaps earn) as well. But how can you stay on course if you don’t have a compass/ map? Your blog’s mission statement is just that for you. Having a mission statement is important and not just for anecdotal reasons. Why do you need a mission statement? 1. Audience - content fit If you don’t have a mission statement, you will not be able to reach out to the correct target audience with the relevant message. Let me explain with an example. The mission statement of my blog is Helping early stage marketers, entrepreneurs, and small business owners to understand & implement marketing better. In the early stage of my b...

An important part of your blogging journey is choosing your blog’s target audience. You cannot be everything for everybody. I have been writing this marketing blog since 2013 and initially it was just a broad commentary on marketing trends and updates. I struggled to document, churn and curate the massive volumes of content generated in marketing, with very little success. 2014 - after a year of struggling - I realized - enough is enough - time to hit reset. I decided to focus on something slightly narrower, and hence I chose to focus on digital marketing. Along this time, I realized that along with topic specialization, I also need to narrow down my readership profile as well. Obviously, I was not catering to the CMO demographic. So I further refined my target group to early stage marketers - an area where I knew I could add value. So both in terms of topic coverage and readership profile, I managed to trim down the audience who I believed was not the corr...