The five worst mistakes you can make as a marketer
We have all been there - rushing to meet deadlines, cutting corners on things in order to meet deliverable dates & feeling as if we have no time at all. However, as marketers, we owe responsibility - to our customers [both current & potential], to our colleagues [sales, operations, product], and also to our ourselves. Our responsibility is to strive to continuously deliver superior customer experiences. To be honest about what our product shortfalls are, acknowledging unflattering customer feedback, and addressing the gaps between what the market wants, what the customer needs, and what our product offers. It is quite possible that sometimes in our hurry to meet expectations, we do end up making mistakes - some of them quite counterproductive. Here's looking at the five worst mistakes you can make as a marketer. 1. I have always done it this way Marketers need to throw this out the window, right now. This discipline is hurtling at the ...