How to choose your blog’s target audience
An important part of your blogging journey is choosing your blog’s target audience. You cannot be everything for everybody. I have been writing this marketing blog since 2013 and initially it was just a broad commentary on marketing trends and updates. I struggled to document, churn and curate the massive volumes of content generated in marketing, with very little success. 2014 - after a year of struggling - I realized - enough is enough - time to hit reset. I decided to focus on something slightly narrower, and hence I chose to focus on digital marketing. Along this time, I realized that along with topic specialization, I also need to narrow down my readership profile as well. Obviously, I was not catering to the CMO demographic. So I further refined my target group to early stage marketers - an area where I knew I could add value. So both in terms of topic coverage and readership profile, I managed to trim down the audience who I believed was not the corr