Digital Marketing made easy

If creating content for your blog literally feels like it is sucking the charm out of your life then you are not alone. This constant debate has plagued every marketer / blogger out there: What do I write about? Will my readers find this content interesting? Am I doing enough to create unique high quality content? All this can cause even seasoned bloggers to abandon the content-writing cause midway - but worry not - I have few strategies & tips and in no time, you will be posting great content on your blog, continuously. As a newbie blogger, my constant worry was “ What should I post about” leading to lots of frantic strategizing and brainstorming. Let's break things down a bit into bite-sized components here. You have 4 things you need to tackle while writing a blog post Headline Content: Outline + Type + Headings + body Images Call to action Let's begin with content: 1.1 Content: Outline Typically, I’d begin with a wo...

Image credit: pixabay Are you leveraging video marketing yet? By 2020, Cisco’s Visual Networking Index suggests, video streaming and downloads will comprise more than 80 percent of all consumer internet traffic. So for those cynics who have not yet boarded the video marketing bandwagon, the time to start is now. What to post? Content: In case you are struggling with identifying content ideas for your videos, then start with the most important question: W ho is your audience? What is your objective? Objective:  Lead generation Content ideas: Try posting product overviews, product demos, customer testimonials,  awards won by your brand, industry recognition, product highlights and so forth. Videos establishing the credence of your brand will work favorably to create a positive lead generation program. Objective: B uilding PR / publicity for your company Content ideas: Videos showing events attended, senior leadership interviews, CSR ac...

Personalisation --named as the year's top digital priority by B2B marketers (read the report here ), is hot on the marketing radar, but how many marketers prioritize personalisation-and importantly-what level of personalisation is being done (segmented targeting, 1:1, based on content, context, past behaviour?).  Marketers starting out on the personalisation journey can explore email. Email marketing provides rich prospects for personalization (moving prospects further down the funnel, fuelling goal conversions). Having done this, I feel that this is fairly easy to accomplish, track, target and measure. Image credit: http://bit.ly/1hp2nXT There are host of other areas ripe for personalization: website, social, mobile, in-store and web experiences.  But for now, we focus on email marketing personalization. Personalize by Name : Starting with the most obvious, that is, using the recipient's real name in the email. The lead intelligence software would provide...