5 content marketing blunders and how to avoid them
Further in continuation to our series on content marketing, today we will have a look at some of the content marketing blunders committed inadvertently by marketers. Marketers are busy folks. And over the past decade, they have been busy creating a monstrous amount of data. As cited in Forbes, 2.5 quintillion bytes of data is created each day - with over 90% of the data being generated in the last two years alone. This number is not totally incomprehensible - as marketers we are all aware - the sheer gazillionome of newsletters, brochures, social media content, advertising content, email content we create everyday are in some small way contributing to this massive tome of data. But how much of it is actually hitting the end-goal? How many newsletters are actually getting read, how many emails are being directed towards trash and how many advertisements are actually getting a second glance / view? Unlike other initiatives to prune overconsumption / creat