Digital Marketing made easy

For most of us folks in marketing, one of our New Year goals always seems to be to improve skill x. Now x can be social media marketing, SEO, or SEM or whatever your Kryptonite is at the moment. In case you have top-lined content writing as one of the skills that you'd like to master this year, read on. Here are some tips to help you become a better writer. 1. Writing every day Writing is a muscle that needs to be flexed every day. I have spoken (okay, written) about The Writing Commitment in one of my previous blog posts, How to write more blog posts in less time . Life and pretty much everything in it, boils down to process and efficiency. You cannot hope to improve your writing on the basis of a few sporadic writing sessions. You need to write enough to get into the phase where you can edit out stuff. For that, you need to have enough writing material in the first place. In the initial writing phases, both quality and quantity are importa...

I know - it's frustrating. Writing one post - after another, then another. And waiting for the readers to come. The comments to start pouring - but sometimes they never do. So, what can you do to write content that really clicks with your target audience? How to write content that literally explodes [better yet, catches fire, goes kaput and crazy viral].  Okay - not all that, but how about content that really resonates with your target audience? What are the tips to writing better, more useful and more readable content?  Read on.  1. Writing what the reader wants to read about  People are busy, trying to juggle multiple things in their lives and are perennially short of time.  Would you read some random blog by a person who you don’t know - just like that, out of casual interest?  No!  We are all consumed by what concerns us in our immediate sphere of influence: our jobs, our household, our family,...

If creating content for your blog literally feels like it is sucking the charm out of your life then you are not alone. This constant debate has plagued every marketer / blogger out there: What do I write about? Will my readers find this content interesting? Am I doing enough to create unique high quality content? All this can cause even seasoned bloggers to abandon the content-writing cause midway - but worry not - I have few strategies & tips and in no time, you will be posting great content on your blog, continuously. As a newbie blogger, my constant worry was “ What should I post about” leading to lots of frantic strategizing and brainstorming. Let's break things down a bit into bite-sized components here. You have 4 things you need to tackle while writing a blog post Headline Content: Outline + Type + Headings + body Images Call to action Let's begin with content: 1.1 Content: Outline Typically, I’d begin with a wo...