Event Resurrection: The Benefits' Index
Image source: https://www.ketchum.com/event-marketing Almost every marketing newsletter, channel, post, blog is agog with one of these following words: mobile, big data, analytics, social. So, almost at the risk of sounding Jurassic, I am writing this post about event marketing benefits. This article comes after the How Not to Go Crazy Series: event social media marketing, publicity and press for events - since I felt this was one area that should have preceded those topics, here it is. Isn't event marketing prehistoric? Well, no. Upwards of $500 billion are spent on events globally per year (1). And that money doesn't get spent unless there is RoI. A well balanced marketing mix would comprise a fair share of online, offline and/or events. If you don't conduct events, you miss out on a lot - building on brand visibility, new product launches (remember Apple's epic product launches?) reconnecting with lost customers, getting introduced to new prospects ...