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Hello everyone - Today we will be talking about long-tail keywords.  In our last post , I talked about keywords and today, we will be discussing about long tail keywords. This is the fourth post in this series on search engine optimization, and you can find the previous posts by clicking here .  Long-tail keywords are longer and more specific keyword phrases that visitors are more likely to use when they’re closer to a point-of-purchase . Let’s take an example ─ to be ranked in the first page for a keyword like shoes is a long–sell. There is simply too much competition and clutter. It’s better to highlight your niche and your USPs through the use of long tail keywords and go for keywords like “ handcrafted faux leather shoes for women ” – more specific, more you.  Now why are they called long tail?  The concept of long tail  has arisen from a concept in statistics - a long tail of some distributions of numbers is the portion of the distribution havi