Digital Marketing made easy

So, you are nearly done with the development work on your app (is that ever possible ?) - but yes, nearly done. You are gearing up for promoting your app. And between that and when the installations commence, you will spend countless nights on a caffeine driven binge, testing, waiting, testing and waiting again. For your app to have the magical install numbers. But wait, before you hit the promotions phase with a bang, there is a phase in between which you absolutely cannot skip. Actually, this should get done at the pre-development phase itself. At this time, you should refine what you put together then. But in case you haven't, let's revisit the pre-app launch activities that you must absolutely do. 1. Goals: Your app’s ikigai Let’s begin with your app’s ikigai. So you developed an app - great. But why should anyone care about your app? What does your app do? How big of a problem does it solve? For how many people and at what scale? What does y...