How To: Start Video Marketing
Image credit: pixabay Are you leveraging video marketing yet? By 2020, Cisco’s Visual Networking Index suggests, video streaming and downloads will comprise more than 80 percent of all consumer internet traffic. So for those cynics who have not yet boarded the video marketing bandwagon, the time to start is now. What to post? Content: In case you are struggling with identifying content ideas for your videos, then start with the most important question: W ho is your audience? What is your objective? Objective: Lead generation Content ideas: Try posting product overviews, product demos, customer testimonials, awards won by your brand, industry recognition, product highlights and so forth. Videos establishing the credence of your brand will work favorably to create a positive lead generation program. Objective: B uilding PR / publicity for your company Content ideas: Videos showing events attended, senior leadership interviews, CSR activities