Digital Marketing made easy

A playbook for the dark arts of exploiting the media Confessions of a media manipulator Okay - this was definitely gangsta-like - if there ever was a click-bait headline for books, this was (& is it). One thing Holiday does well, is whip up interest. Sadly, it is only thing. Part confessional, part accusatory, Trust me I am Lying is mildly interesting. So the book does deplore the present state of media, justifiably so. The fact that it may not surprise you to learn some of the dirty media tricks itself is testament to the fact how weary we have become and how easily (and correctly) we believe media is malleable. Molded in classic whistle-blower style, you'd think this book would do a expose on the ways of the media - and it does. Divided into two parts: How Blogs Work and What Blogs Mean, it touches upon how content is traded up the chain, how publishers make money online, how content publishers trick readers, rants against page-views, blogs as machinery o...