Digital Marketing made easy

We have all been there - rushing to meet deadlines, cutting corners on things in order to meet deliverable dates & feeling as if we have no time at all. However, as marketers, we owe responsibility - to our customers [both current & potential], to our colleagues [sales, operations, product], and also to our ourselves. Our responsibility is to strive to continuously deliver superior customer experiences. To be honest about what our product shortfalls are, acknowledging unflattering customer feedback, and addressing the gaps between what the market wants, what the customer needs, and what our product offers.  It is quite possible that sometimes in our hurry to meet expectations, we do end up making mistakes - some of them quite counterproductive. Here's looking at the five worst mistakes you can make as a marketer. 1.  I have always done it this way Marketers need to throw this out the window, right now. This discipline is hurtling at the ...

We have all been there - struggling to establish our blogging identity, making mistakes along the way. Wondering, why don’t we have enough readers. Sometimes, it takes years to course correct and re-pivot. It has happened with me in my own blogging journey. I started out with a blog on marketing, very soon realizing that no matter how much I churned the depths of this ocean of marketing, there was no way I would be able to know / cover / blog about it all. As a new blogger, you may be often struggling with (well meaning) advice from a hundred different sources, not knowing what to prioritize. But some things ought to be done over others - and that’s setting your blogging goals straight - and avoiding these blogging mistakes. Mistake #1: Not knowing your blogging niche I can’t say this enough. You need to know your blogging niche - what is the area of your area of expertise + interesting for readers + and a space where you can be heard enough. I star...