Digital Marketing made easy

Personalisation --named as the year's top digital priority by B2B marketers (read the report here ), is hot on the marketing radar, but how many marketers prioritize personalisation-and importantly-what level of personalisation is being done (segmented targeting, 1:1, based on content, context, past behaviour?).  Marketers starting out on the personalisation journey can explore email. Email marketing provides rich prospects for personalization (moving prospects further down the funnel, fuelling goal conversions). Having done this, I feel that this is fairly easy to accomplish, track, target and measure. Image credit: http://bit.ly/1hp2nXT There are host of other areas ripe for personalization: website, social, mobile, in-store and web experiences.  But for now, we focus on email marketing personalization. Personalize by Name : Starting with the most obvious, that is, using the recipient's real name in the email. The lead intelligence software would provide marke