The Five Most Important Skills for a Marketer
Image credit: Pexel 1. Data In God we trust; all others - bring data. W. Edwards Deming (the prolific American engineer, statistician, professor and author) couldn't have said it better. And data is the number one doctrine that marketers need to swear by - else decisions would be irrational, biased and ultimately detrimental to the overall state of business of the organisation. There is no dearth of data within organisations - there is dearth in accepting the usage of data in decision making. Being data driven is the fundamental weapon in any marketing professional's arsenal. It is imperative that every decision is data-led. In a study conducted by Argyle Executive Forum, in partnership with Oracle Marketing Cloud, leading CMOs across US were surveyed to understand the top challenges faced by them - and 66% indicated that further transitioning into a data driven department was one of their key 2017 objectives. Of course, apart from using data for decision ma...