Digital Marketing made easy

There is a lot of drama everyday in a marketer's life: struggling campaigns, incorrect data, skewed implementations, and by default, crisis management is programmed into the marketing DNA. All this drama leads to good stories, in retrospect though--around luncheons and dinner tables, with colleagues and friends. The times when the social media team almost screwed up the Twitter campaign, the time when the designer inadvertently placed the logo upside down on an event banner (this happened to an industry colleague!), the time when you somehow scraped the client deck together on your flight, the time when you wished, why, marketing?! Why not something easy? But inspite of being on the receiving side of drama most of their life, most marketers do not make drama their strength. What are your users/customers looking for in the content offered by you? They want their hook. They want to keep reading if they find it interesting. But then, is your shop window interesting enough for them