Building a successful app user acquisition strategy
Hello, User acquisition is the holy grail of app marketing - no, scratch that, all marketing . Yes, acquiring and keeping profitable customers is the central, most important marketing activity. So, you’ve built an app, and it’s all hunky dory, but how do you get users? How do you get them to install your app? How do you get the word out that “Hey, my app exists and it is great! Install it, now”. Here’s how: Landing page A stellar landing page is the most important user acquisition strategy. It is the focal point where the results / outcomes of every single marketing activity will converge. Treat your landing page as the central hub to which every single activity feeds in and feeds from. Think of this as: The page where users will be directed to from paid ads. Your email campaigns will direct users to this page. Any PR/ publicity efforts will lead the users to this section. So what all should a good landing page have? Information about you...