Why is SEO important?
Many early-stage marketers struggle with SEO – relegating it right up to the ranks of marketing voodoo – but hey, it is not that difficult as you might have seen in my previous posts . So why is SEO important? As per an article on Moz , over the years, search engines have evolved and mature, they still can't see and comprehend a web page the way we do. Search engine optimization does that – by helping these search engines understand what these web pages are about. In case you are researching about any product to help you make your purchase decision, the higher a page is on search results, the better its perceived status, meaning more traffic, more potential for conversion and hence more revenue. The number 1 reason why SEO is important is because of your customers. The consumer decision making cycle is rapidly evolving – and we as marketers have to keep up. As per data compiled by minewhat.com published on Adweek, 81% of shoppers conduct online resea...