Digital Marketing made easy

I know - it's frustrating. Writing one post - after another, then another. And waiting for the readers to come. The comments to start pouring - but sometimes they never do. So, what can you do to write content that really clicks with your target audience? How to write content that literally explodes [better yet, catches fire, goes kaput and crazy viral].  Okay - not all that, but how about content that really resonates with your target audience? What are the tips to writing better, more useful and more readable content?  Read on.  1. Writing what the reader wants to read about  People are busy, trying to juggle multiple things in their lives and are perennially short of time.  Would you read some random blog by a person who you don’t know - just like that, out of casual interest?  No!  We are all consumed by what concerns us in our immediate sphere of influence: our jobs, our household, our family, friends, our goals and this b

Image source: pixabay.com And it lived happily ever after. Thus ends the journey of a well-crafted piece of content. Not quite. As marketers, we already struggle with multiple demands on our time. And creating content needs time and efforts. A well-researched and written article could take a week [or more / less]. Not to mention distributing that content on an array of ever-multiplying channels. Phew! Repurposing your content optimizes your content marketing efforts. So what is content repurposing? It’s a technique that maximizes your content marketing efforts by repackaging your content into as many formats across as many channels as possible. Why should you think of repurposing your content? Not all readers are equal – and neither are their content consumption habits. So repurposing your content helps you in reaching out to as wide an audience as possible. Exposure : Your buyer personas may not be uniform in their preference for