Hello! This blog aims to be a catalogue/critique for the digital marketing scenario, especially in India. It will highlight interesting case studies, profile upcoming start-ups and new technologies, record interesting Digital Marketing (DM) stats and relevant market research that could provide insights to practitioners (I know that I have struggled to find authentic supporting data whenever I needed it). Though by no means completely comprehensive (and definitely a drop in the DM ocean), we will attempt to transmit some knowledge (lofty goals!) to at least some of us. Here is to learning!