Digital Marketing made easy

Loyalty Then, Loyalty Now I, like many others reading this (I hope!), have faced the challenges of designing & developing a customer loyalty program. There were times when implementing loyalty programs were the preserve of the marketing barons and czars & now, the current marketing landscape has spun the entire ecosystem around its axis. Now, every marketer has tried, run (and regretted!) some form of the in-season (social media) loyalty programs (not to mention counting likes on Facebook, RTs on Twitter). Which brings me to the topic of my current post: In the era of “fluid fingers”, how can a marketer build loyalty and what can they do to stop jumping from one in-flavour loyalty program to the next? Loyalty? Now? You must be crazy? In marketing currency, customer loyalty is platinum grade ingots that marketers would be willing to commit black marketing to acquire. Now, when more than ever, loyalty is increasingly being interpreted as “likes” “follows”...

Digital Marketing Trends-2013 Though the mandate of this blog was to steer very clear of this type of content, I am posting this nonetheless. The objective of capturing “Key Digital Trends for 2013” is just to highlight emerging ideas/areas, which might be useful to know for marketing professionals. This list does feature some of the usual suspects [mobile, search (oh yes, we all have heard that, before)]. Presented here is a short summary of the Key Digital Trends 2013 released by all major platforms, followed by a short marketing impact statement. If I have seen further, it is by standing on the shoulders of giants . #1: Search—And the way it is changing According to data presented in Digital Trends 2013 : there is a discernable change in search behaviour, with orientation toward longer keyword searches; for exact data points refer http://ex.pn/YKO4nt . search is becoming more complex, sophisticated, and detailed search engines are transitioning to c...

Hello! This blog aims to be a catalogue/critique for the digital marketing scenario, especially in India. It will highlight interesting case studies, profile upcoming start-ups and new technologies, record interesting Digital Marketing (DM) stats and relevant market research that could provide insights to practitioners (I know that I have struggled to find authentic supporting data whenever I needed it). Though by no means completely comprehensive (and definitely a drop in the DM ocean), we will attempt to transmit some knowledge (lofty goals!) to at least some of us. Here is to learning!