Digital Marketing made easy

Hello everyone, I have been meaning to publish this post since long, but kept on procrastinating... I need to add more of experiences, I need to add interviews, arrgh...never ending... and that is why I have decided to split this into a series "Start Up Marketing". Hope not to contribute to the already mounting pile of "How Tos of Start-Up marketing". The last one in the series will be the interviews, of people who have had the roller coaster ride of their lifetimes, aka, start-up marketing. Startup marketing from Sumedha Chatterjee

Hello! Welcome to the second birthday celebrations of Digital Marketing Conclave. As Digital Marketing Conclave turns two, hopefully, twice as wiser and as much interesting, we wish to thank each and every reader. Your readership means a lot---and we hope that we are able to post more relevant and interesting articles, interviews and insights. Source: http://goo.gl/hTaYZR So what is a birthday without celebrations, huh? Over the entire next week, #DigitalMarketingConclave has interesting things lined up! Watch this space for more.

I've battled with this long enough.."How to Grow Your Twitter Followers", "I don't have enough of them", "They are not engaged ", and the saga goes on and on... Image source: http://slate.me/1w9F1eq So, is it really important to have an army of Twitter followers..what would you rather have.. a small band of committed, dedicated followers, who value and appreciate your content, or else are you happy having a couple of thousands? Okay, that was overkill,  you'd be happy, as long as they are legit. So, what can a marketer nursing a nascent brand on Twitter tell you? That is me, btw. It will be useful to mention here a framework that I came across, Content, Engagement, and Rewards. Content: First, as a Twitter newborn you will take the first 100 or so tweets to find your "editorial voice". If you are already in the business, you might take less or much lesser, but getting past that barrier when you are most comfortable

There is a lot of drama everyday in a marketer's life: struggling campaigns, incorrect data, skewed implementations, and by default, crisis management is programmed into the marketing DNA. All this drama leads to good stories, in retrospect though--around luncheons and dinner tables, with colleagues and friends. The times when the social media team almost screwed up the Twitter campaign, the time when the designer inadvertently placed the logo upside down on an event banner (this happened to an industry colleague!), the time when you somehow scraped the client deck together on your flight, the time when you wished, why, marketing?! Why not something easy? But inspite of being on the receiving side of drama most of their life, most marketers do not make drama their strength. What are your users/customers looking for in the content offered by you? They want their hook. They want to keep reading if they find it interesting. But then, is your shop window interesting enough for them