Digital Marketing made easy

Hello everyone, I am going to begin posting a short series on Search Engine Optimization. This series is meant for beginners - marketing professionals or folks from other industries looking to transition to a marketing role - or anyone who has an interest in SEO. Stay tuned, posts to follow!

Image source: pixabay.com And it lived happily ever after. Thus ends the journey of a well-crafted piece of content. Not quite. As marketers, we already struggle with multiple demands on our time. And creating content needs time and efforts. A well-researched and written article could take a week [or more / less]. Not to mention distributing that content on an array of ever-multiplying channels. Phew! Repurposing your content optimizes your content marketing efforts. So what is content repurposing? It’s a technique that maximizes your content marketing efforts by repackaging your content into as many formats across as many channels as possible. Why should you think of repurposing your content? Not all readers are equal – and neither are their content consumption habits. So repurposing your content helps you in reaching out to as wide an audience as possible. Exposure : Your buyer personas may not be uniform in their preference for

Some images from a workshop on Search Engine Optimization organized in a business school 

Delighted to be invited as a speaker in a Digital Marketing Workshop for business management students. Wonderful to see young minds at work!

Image source: https://pixabay.com Leads – that elusive, ephemeral term – you can never, ever have enough of them. Consistently nurturing and converting leads is the lifeblood of any organization. This activity affects almost all business metrics and signifies the financial health of the organization. So, how to start? Where to begin? What to prioritize? Before we do a deep dive into some of the lead generation strategies, lets do a What / How / Where. Who? The first step is building an ideal buyer persona. Who buys your product? For what use? How much of the product would he buy? Is the product an indispensable part of his workflow (lucky you!). In short, you need to know everything short of the DNA profile [or perhaps the marketing DNA equivalent] of the prospect. Read more about what buyer personas are and how to create them in this Hubspot article by  Pamela Vaughan   here . How? Now we move on to the consumption habits of th

Image credit: pixabay Are you leveraging video marketing yet? By 2020, Cisco’s Visual Networking Index suggests, video streaming and downloads will comprise more than 80 percent of all consumer internet traffic. So for those cynics who have not yet boarded the video marketing bandwagon, the time to start is now. What to post? Content: In case you are struggling with identifying content ideas for your videos, then start with the most important question: W ho is your audience? What is your objective? Objective:  Lead generation Content ideas: Try posting product overviews, product demos, customer testimonials,  awards won by your brand, industry recognition, product highlights and so forth. Videos establishing the credence of your brand will work favorably to create a positive lead generation program. Objective: B uilding PR / publicity for your company Content ideas: Videos showing events attended, senior leadership interviews, CSR activities

Source: https://www.setster.com/blog/content-marketing-infographic/