Digital Marketing made easy

Have you always wanted to learn / start influencer marketing?  Influencer marketing focuses on transmitting your brand message to an audience segment that follows a key leader. Upon aligning your brand w ith an influencer, you are positioning  your product or service for display to his or her already-established large network of individuals who trust what that influencer has to say. Influencer marketing can help amplify your brand visibility, generate awareness in an attention strapped economy, give you access to a niche but potential buying audience. This post is for those brand marketers who have just embraced influencer marketing - and want to learn more to kick-start their influencer marketing program. We are not talking about celebrity endorsers, just influencers at present [What is the difference between mega, macro and micro-influencers - read here ] Some things that you need to bear in mind while commencing your influencer marketing journey are: 1

To say that it was overwhelming, would not be a long shot. Gary is, by his own admission, unusual. I did watch many of his YouTube videos and came across some of his work prior to picking up Crushing It - the follow up to his 2009 book Crush It . First few pages in, and wham - Is this guy mildly narcissistic? Yes. Was what he saying making sense? Oh yes - and after some time, narcissism didn't seem to matter. For what he said, resonated loud and clear. Clear actionable strategies on how to build your business and influence online - acceptable even with the ever present dose of self-promotion. Having read countless books on social media, you'd think that hey, this is more of the same stuff, perhaps bottled differently. But this book is, thankfully, a lot more. Filled with his unique perspectives on social media, brand building, entrepreneurship and life, it is as much of a live-wire as Gary himself is on stage.  I can almost hear his exhortations as

This is for every early-stage marketer out there. Why do certain ideas and products get more traction than others? Why are some stories and concepts more popular than others in the same genre? If you are a marketer and this is what keeps you awake at night, you might just want to grab a copy. As marketers, as we struggle to make things "go viral" - there is very little in terms of formal education that can help you navigate this once you are immersed in a full time marketing role. Marketing agencies might not be able to help either - especially if you are a smaller company without the budgets to create a big-bang campaign. This is an area that essentially can't be back-engineered - or so I thought, till I read Contagious . B erger, a professor of marketing at the Wharton School at the University of Pennsylvania, deconstructs some of the mystique surrounding this concept through a framework called as STEPPS. The  "Six Principles of Contag

Lovely being a speaker at the Social Media & Implications for Intellectual Property Rights conference organized by Society for Social Development and People’s Action #SocialMedia #Marketing #SocialMedia #MarketingSpeaker 

Hey there - here is a YouTube video that I developed explaining what are keywords. This is the supporting video post for the original blog post on this topic [see here ].

Image source: https://goo.gl/ZfJgBA As you are sweating over to create the most comprehensive and unique content, one small thing tucked away in your content could be undermining all your hard work. Call-to-action Oh yes, I know it - its the sign up here button. Hey, I've got it sorted. No - its not just that.  So what is a call to action? As outlined in this article on OptInmonster.com , a call to action is a word, phrase, or sentence that encourages the reader to take a specific action . Says this article on AdEspresso , there are two main purposes of a call to action: to tell someone what they should do and give them the motivation to do so. Call-to-action are the lifeblood of any campaign. Used correctly, they can act as the final push towards your goal conversion [free trial users, e-book downloads, form sign ups and so on]. Not used well, well, they will always choke the most beautifully designed campaigns. Think of call-to-action

Hello everyone - Today we will be talking about long-tail keywords.  In our last post , I talked about keywords and today, we will be discussing about long tail keywords. This is the fourth post in this series on search engine optimization, and you can find the previous posts by clicking here .  Long-tail keywords are longer and more specific keyword phrases that visitors are more likely to use when they’re closer to a point-of-purchase . Let’s take an example ─ to be ranked in the first page for a keyword like shoes is a long–sell. There is simply too much competition and clutter. It’s better to highlight your niche and your USPs through the use of long tail keywords and go for keywords like “ handcrafted faux leather shoes for women ” – more specific, more you.  Now why are they called long tail?  The concept of long tail  has arisen from a concept in statistics - a long tail of some distributions of numbers is the portion of the distribution havi