Digital Marketing made easy

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As a marketer, I've seen countless fellow marketers struggling under the unsavoury expectations of virality--- retweets, likes, shares , did you get them, if yes, how many, why so less?--sometimes the whole virality wagon assumes gigantically stupid proportions. Why this unnatural expectation that the moment you create something it has to be stratospherically viral? Image credit: http://bit.ly/1kLnP7A Do you think we need to move virality away from campaign success definitions ? The whole practice of the virality of your campaign being celebrated as an industry case study or best practice is unfair. What is viral today, is history tomorrow, given the velocity of social media . I came across a really interesting read on virality ( For Pete's Sake, Brands, Stop Focusing on Viral; read here) . To further my point, I quote again  "It’s remembered in this context as a case study, not as an example of the brand’s quality" (read more here ). Virality, positive or...

Personalisation --named as the year's top digital priority by B2B marketers (read the report here ), is hot on the marketing radar, but how many marketers prioritize personalisation-and importantly-what level of personalisation is being done (segmented targeting, 1:1, based on content, context, past behaviour?).  Marketers starting out on the personalisation journey can explore email. Email marketing provides rich prospects for personalization (moving prospects further down the funnel, fuelling goal conversions). Having done this, I feel that this is fairly easy to accomplish, track, target and measure. Image credit: http://bit.ly/1hp2nXT There are host of other areas ripe for personalization: website, social, mobile, in-store and web experiences.  But for now, we focus on email marketing personalization. Personalize by Name : Starting with the most obvious, that is, using the recipient's real name in the email. The lead intelligence software would provide...

Came across one really interesting concept, COI rather than ROI. Source:  http://bit.ly/1ds0o4m Read more about this here  

Okay..confession time....I never really appreciated how well Youtube could be utilized as a content platform....and I draw small consolation from the fact that I am not alone! Small (but a bomb) fact: Of the top 5,000 YouTube channels, only 2% are owned by brands. And then came light..The Youtube Creator Playbook for Brands.. The playbook covers important content marketing concepts such as CTAs for video content marketing, scheduling & frequency, optimization, community building, and promotion.  My favourite part? The Tent-pole Programming.  Its not the Playbook, its The Bible. Of video content marketing. View/download the playbook here .

The Periodic Table of Content Marketing? How cool is that? Amazing concept and ultra-cool visualization, I must say! (Let me add, my major in college was chemistry--me & the periodic table got along fairly well--but this was the most remarkable cross-discipline transfers that I've ever seen). Source: Introducing The Periodic Table of Content Marketing,  http://bit.ly/1qP6QFZ This one has it all--platinum grade marketing infographic. Thanks Chris Lake @ Econsultancy for this gem.

Marketers expect their roles to change quickly—and change won't stop. The Digital Roadblock report, published by Adobe, summarises the results of an o nline survey among a total of 1,004 U.S. marketers. Its like reading a list of all the ills that plague marketing/marketers, with insightful recommendations for marketers to reinvent themselves. So what's stopping us? Highlights are captured here: 40% of marketers want to reinvent themselves (me too!) Only 14% of those marketers know how. Barriers to change:  30% don’t have the training,  30% cite organizational inability to adapt Companies need more digital talent ( 47% need digital and  social marketers) Companies are doing significantly more  digital marketing than last year: by direct customer engagement, digital ads, mobile apps. So what are key concepts of note: personalisation, social & mobile The complete report can be read at  adobe.ly/1jDKz8W .