Digital Roadblock: Marketers Struggle to Reinvent Themselves


Marketers expect their roles to change quickly—and change won't stop.


The Digital Roadblock report, published by Adobe, summarises the results of an online survey among a total of 1,004 U.S. marketers. Its like reading a list of all the ills that plague marketing/marketers, with insightful recommendations for marketers to reinvent themselves. So what's stopping us?

Highlights are captured here:
            • 40% of marketers want to reinvent themselves (me too!)
            • Only 14% of those marketers know how.
            • Barriers to change: 30% don’t have the training, 30% cite organizational inability to adapt
            • Companies need more digital talent (47% need digital and social marketers)
            • Companies are doing significantly more digital marketing than last year: by direct customer engagement, digital ads, mobile apps.
            • So what are key concepts of note: personalisation, social & mobile

The complete report can be read at adobe.ly/1jDKz8W.

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