Digital Marketing made easy

In my previous post on how to create content for your blog , I had mentioned a few tools which I think can come handy for every marketer out there. Creating impactful, value driven content every day is tough - especially if you are doing everything on your own and have no external help [read freelance designers, video editing friends]. To enable you to crate your blog content independently and quickly, we will go through a few tools that might make your everyday life a tad bit easier. Lets begin by identifying your everyday tasks. Designing images / infographics Writing content Posting content Sending emails To make your everyday tasks easier, here are a few cracking tools that you will get addicted to: 1. Design Canva For the longest time, I reached out to a friend for creating the graphics for my blog. However, I always yearned to be independent. I struggled with a few tools, didn’t like them. Combined with my zero graphic designing and illustratio...

Marketers expect their roles to change quickly—and change won't stop. The Digital Roadblock report, published by Adobe, summarises the results of an o nline survey among a total of 1,004 U.S. marketers. Its like reading a list of all the ills that plague marketing/marketers, with insightful recommendations for marketers to reinvent themselves. So what's stopping us? Highlights are captured here: 40% of marketers want to reinvent themselves (me too!) Only 14% of those marketers know how. Barriers to change:  30% don’t have the training,  30% cite organizational inability to adapt Companies need more digital talent ( 47% need digital and  social marketers) Companies are doing significantly more  digital marketing than last year: by direct customer engagement, digital ads, mobile apps. So what are key concepts of note: personalisation, social & mobile The complete report can be read at  adobe.ly/1jDKz8W .