The Art of Football: #FutbolNow: Art, Music & Football Like Never Before






Image credit: http://pep.si/1pUjLb6

 Grand-Athens-kind-sporting-event = always good for marketers! 

 In a grand celebration of all things football, Pepsi has creatively fused street art, photography, and football as part of the global 2014 Pepsi Futbol campaign, the "Art of Futbol". Six of the best street artists, football players, and famous photographer Danny Clinch have created collectible-style works-of-art campaigns. Each piece of artwork represents the culture and vibrancy of each football players home country. 
The Pepsi superstar football squad features a line-up of the world's greatest players, spanning five continents and nearly 20 countries.

 The Art of Football collaboration synthesizes the raw energy of street art in a heady dose of color, energy and movement. The athletes passion and excitement for the game is expressed through the work of the renowned photographer Danny Clinch and six of the world's leading street artists, giving it a creative, urbane edge and raw energy.

 The campaign also features the launch of an interactive new vending machine, which uses motion sensing technology, to create an incredible experience in which fans challenge the all-star line-up such as Robin van Persie, Davi Luiz, Sergio Ramos, Sergio Aguero, Jack Wilshere and Leo Messi. The experience encourages fans to show off their moves by keeping a virtual football in the air for 30 seconds as they move through a series of skill challenges. Advanced players can earn bonus time and can earn the "Hall of Fame" credit.

 This video here highlights the limited edition interactive vending machine, installed in select locations worldwide, which creates unique experiences for fans off-the pitch & brings them moments to cherish from a game they love.


Source: http://pep.si/1jQHmGF
http://pep.si/1pUjLb6
http://prn.to/1jFB0We

Comments

Post a Comment

Popular posts from this blog

Checklist: Questions to Ask Before Starting a Content Writing Project

Image
  Remember the time when you went back and forth with the client on a content writing project? Remember the anxiety? Remember the stress? Well, in retrospect, do you wish you had done anything different? More often than not, content writers often say that asking more questions helps. Questions drive alignment, identify points of friction and give you guard-rails alongside which you operate. Of course, you shouldn’t hit the client with a 100-question questionnaire right away, what you could do is identify which of the following are the must-asks for your project. Or you could also do a progressive build up. Asking questions at every interaction, and using it to shape up your content marketing project. In that way, you will receive all the information that you need, without overloading the client with too many questions right at the start of the engagement. So what are those list of questions that you should ask? 1. Are there any brand / company guidelines? Every organization has its own
Read more

Changemakers of India: Divanshu Kumar

Image
Hello everyone, In continuation with the series on Changemakers of India, we bring our very first interaction with the young social entrepreneur, Divanshu Kumar. He is the founder of the  non-profit ed-tech startup Involve Learning Solutions Foundation. Let's hear from Divanshu how education can be an instrument of social change and applaud this young social entrepreneur. Please tell us something about yourself and your entrepreneurial journey. I am Divanshu Kumar, a 2019 graduate from the department of Mechanical Engineering student at IIT-Madras. I come from Gaya, Bihar where I did most of my schooling. I run a non-profit ed-tech startup Involve Learning Solutions Foundation where we are preparing students for the needs of tomorrow.  Honestly, I consider myself as an accidental entrepreneur, because my inclination wasn't really on starting my company, but towards solving complex social problems which affected human potential. And while I was playing with the Idea of Involve,
Read more

How can influencer marketing help your brand? Influencer Marketing Series

Image
Some people (like me) are born skeptics. Influencer marketing? Blah – why would that work? I know my audience – and I can reach them directly. I don’t need no influencer. But, think about this: In 2017, eMarketer reported that marketers spent $570 million on influencer marketing globally. In 2018, $1.6 billion was channeled into sponsored posts on Instagram alone. According to a report by Linqia , only 6% of brands said influencer content under-performed brand content. By 2020, more than 50% of ad content will be created outside of marketing . Marketing-inspired word-of-mouth makes 4x the impact on purchasing decisions [ McKinsey study ] Okay – so why should you think about influencer marketing? Maybe, you are in the B2B business and feel influencer marketing is not relevant for your segment, or maybe you feel your product doesn’t need influencers? Or it may be that you find your audience is not social media savvy – hence the need to obviate s
Read more