The Art of Football: #FutbolNow: Art, Music & Football Like Never Before






Image credit: http://pep.si/1pUjLb6

 Grand-Athens-kind-sporting-event = always good for marketers! 

 In a grand celebration of all things football, Pepsi has creatively fused street art, photography, and football as part of the global 2014 Pepsi Futbol campaign, the "Art of Futbol". Six of the best street artists, football players, and famous photographer Danny Clinch have created collectible-style works-of-art campaigns. Each piece of artwork represents the culture and vibrancy of each football players home country. 
The Pepsi superstar football squad features a line-up of the world's greatest players, spanning five continents and nearly 20 countries.

 The Art of Football collaboration synthesizes the raw energy of street art in a heady dose of color, energy and movement. The athletes passion and excitement for the game is expressed through the work of the renowned photographer Danny Clinch and six of the world's leading street artists, giving it a creative, urbane edge and raw energy.

 The campaign also features the launch of an interactive new vending machine, which uses motion sensing technology, to create an incredible experience in which fans challenge the all-star line-up such as Robin van Persie, Davi Luiz, Sergio Ramos, Sergio Aguero, Jack Wilshere and Leo Messi. The experience encourages fans to show off their moves by keeping a virtual football in the air for 30 seconds as they move through a series of skill challenges. Advanced players can earn bonus time and can earn the "Hall of Fame" credit.

 This video here highlights the limited edition interactive vending machine, installed in select locations worldwide, which creates unique experiences for fans off-the pitch & brings them moments to cherish from a game they love.


Source: http://pep.si/1jQHmGF
http://pep.si/1pUjLb6
http://prn.to/1jFB0We

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